Creating a Business Plan

Over the past nine months, you have learned a lot about party planning. Now it is time to develop your "party brand" and create a mock company.

In order to do this, you must develop a business plan that includes some important features to attract customers. You are advertising yourself and your services, and you want people to want you!

In your business plan, include:

- Your company name

- A slogan/motto (This is a short, catchy phrase that describes what your company does. It should be memorable, so that when people hear it, they think of you. Some examples might be: "It's everywhere you want to be" (VISA), "Once you pop, you can't stop" (PRINGLES), "Just do it" (NIKE), or "I'm lovin' it" (MCDONALDS).)

- A mission statement (This is a longer statement of what your company's goals are. What do you want your guests to experience and/or remember about your parties?)

- A logo (This is a colorful graphic that represents your company. It should include some symbols of your company- like a party hat or streamers, for example- and the company name.)

To get ideas for your party planning business, including a name, slogan, mission statement, and logo, spend some time searching the Internet for other examples of businesses. What good ideas can you take from other companies to turn into your own?